With the introduction of 051 tees in Bloemfontein, it was only just that we strike a deal with one of Bloemfontein’s most loved DJs. The man who goes by the name, Diamond Dealer.
I hooked up with the humbled DJ, accompanied by his wife Charlotte, at the KovsieFM studios where he was busy with his Saturday night House music show that runs from 19:00 to 22:00 for a short meeting.
The plan was basically to have 27Degrees endorse Diamond with any 051 related merchandise that’s gonna come from us. All he has to do is simply wear the 051 stuff at his gigs and public appearances. That’s all.
We strongly be lieve that with this new venture and with DD’s cross-cultural popularity, the only way forward from here is upwards; for both 27Degrees Clothing and Diamond Dealer in establishing himself as a brand and making a name for himself.
